Do you keep track of your marketing campaigns?

• Do you know which mailing or event raised the most last year?
• Did you set targets for income, or new supporters, for each marketing initiative?  If so, do you know whether you met them?
• Can you keep track of your campaign expenditure, and thus your return on investment?

Assigning supporters and donations to an activity

• You can identify all those supporters likely to be involved in a planned activity, and their role in it.
• You can assign each new supporter to a source activity. This can tell you how successful each activity was at attracting new supporters.
• You can assign each item of income to an activity, or each resource donation (gifts in kind), or even each commitment.

Monitoring progress

With all the building blocks in place, all you have to do is sit back and watch the picture develop.

• Graphical analysis of income per activity or programme according to many criteria.
• Graphical representation of income v target, expenditure v budget, return on investment.
• “Drill-down” detail of exactly how each activity raised income and awareness.
• Ready-made reports for all or selected programmes and/or activities.